Instagram & TikTok Strategy for Modern Media Brands
Make it stand out.
Helping media brands grow their presence, polish their visual identity, and increase revenue with Instagram and Tiktok content.
One Package: $1500/month
A plug-and-play content strategy studio for media brands. We handle content creation, branded storytelling, growth reporting, and revenue-driving sponsored posts — so you can focus on running your publication.
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→ 5 posts/week + 5–10 stories/week
→ Branded templates & reels
→ Community engagement→ Linkinbio management
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→ Unique social media advertising packages and pricing
→Sponsored post and partnership management via creating unique creative materials for posts, copywriting, managing review and approval process and final posting -
→ Monthly review of content calendar, analytics and growth strategy
→ Monthly analytics report -
Original photography and videography services (priced per project).
Previous sponsorship partners
About
Byline Social is led by Kate Barton, a digital strategist and the Sales & Marketing Director of Alexandria Living Magazine — an award-winning lifestyle publication based in Alexandria, Virginia.
At Alexandria Living, Kate scaled the brand’s social media organically to over 20,000 followers by transforming editorial content into visually compelling, high-engagement social media. She spearheaded creative brand partnerships, launched viral giveaways, and built social-first series that elevated both the publication’s profile and its bottom line.
This digital momentum helped Alexandria Living attract dozens of new advertisers, generate thousands in monthly sponsored post revenue, and drive over $100,000 in event sponsorships and ticket sales — all powered by a strategic, Instagram-first approach. In 2024, the magazine was named “Best Overall Business” by the Alexandria Chamber of Commerce.
Byline Social brings that same results-driven, editorially informed approach to media brands looking to grow their influence and stand out online.